By Gillian West

Joe Delucci’s has engaged brand storytellers Aesop Agency to create fresh, premium packaging for the Italian gelato brand.

Clear tubs allow the product to become part of the design with a number of design cues that communicate the look and feel of an authentic Italian gelataria incorporated into the pared back packaging.

Available in three flavour variants – Coconut, Berries & Cream and Pistachio – the unique character of each flavour is communicated through bespoke copy, individual typefaces and imagery. The brand name, depicted as a label stuck into the gelato, features across all three variants to help create a coherent brand.

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Source: The Drum