John Hegarty reveals winner of Kritical Mass and Blue Marine Foundation design competition
Blue Marine Foundation and Kritical Mass have revealed the winner of its competition to warn against what ‘a world without fish’ would be like.
The winner of the ‘creativity for good’ campaign to design a poster for the charity, who aims to reverse the alarming collapse of fish stocks in our oceans, was chosen by John Hegarty, founder of BBH and a Kritical Mass board member.
Describing what he was looking for in a poster, Hegarty said: “You’ve got to have something that is very striking, a striking image, and remember that you’re probably dealing with about five words at most.
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Source: The Drum




