By Minda Smiley

Singer John Legend is playing a trickster in Capri Sun’s latest campaign to help the brand promote its line of updated all-natural drinks with no added sugar.

While the Kraft Heinz brand has seven different varieties of drinks, it’s pushing its four no-added-sugar offerings in its latest marketing push in hopes of appealing to parents who are looking for healthier options to give their kids. The drinks include Capri Sun Fruit Refreshers, Capri Sun Organic, Capri Sun 100% Juice and Capri Sun Fruit & Veggie Blends.

In the ad starring Legend, a pair of siblings convince the crooner to Read full story ›

Source: The Drum