By Sarah Vizard

According to data from BrandWatch, the John Lewis ad was mentioned more than 23,000 times on social media in the two hours after its launch – with the biggest spike at 8.47am when there were 407 mentions.

In total Christmas ads were mentioned 28,000 times before 9am, with John Lewis taking a 52% share of voice, ahead of M&S on 22% (although the retailer had not actually released its ad then) and Lidl, also on 22%.

But what do marketers make of the ad? We asked top marketers from the Post Office, eHarmony, Telefonica and Virgin Games for their verdict.

Jonathan Earle, Telefonica

I Read full story ›

Source: Marketing Week