By Sarah Vizard

MyVoucherCodes

MyVoucherCodes opted to make a ‘discounted’ version of the John Lewis with the help of students from the School of Communication Arts. While John Lewis has been developing its ad for nine months and cost £1m to create MyVoucherCodes gave them a £700 budget and just seven hours.

John Lewis’ big money moon shots are replaced with hand-drawn art sets, real-life actors with dolls and telescopes with toilet roll. Entitled ‘Christmas doesn’t cost the moon’ it also features a version of the Oasis track sung pretty out of tune by one of the students.

MyVoucherCodes general manager Chris Reilly says: “While John Read full story ›

Source: Marketing Week