John Lewis, Columbia Records and Crossrail searching for VR and AR partners
John Lewis, Columbia Records and Crossrail are among a raft of brands searching for British digital entrepreneurs as part of a collaboration with innovation company IC Tomorrow.
The businesses along with IC Tomorrow have today (15 July) launched a competition inviting augmented reality and virtual reality start-ups to apply for a share of £210,000 in funding to trial ideas across fields such as music, retail, healthcare, education, construction and tactile technology.
As well as a share of the funding, the six winners will enjoy partnerships with Pearson, Queen Mary University of London (QMUL) with Enteric HTC and Royal London Hospital, Read full story ›
Source: The Drum
