By Seb Joseph

Having a procurement team at John Lewis that’s filled with marketing specialists is key to motivating its marketers and driving the best agency practices, according to customer director Craig Inglis.

The retailer’s top marketer has offered up his opinion on the much maligned `practice (by marketers) following PepsiCo’s decision to scrap marketing procurement earlier this month.

Inglis believes procurement can demonstrate the commercial value of marketing to the business when focused around the customer, with the company creating a collaborative setup for the contrasting disciplines to make it happen. Part of this transition has seen the John Lewis and Waitrose businesses share Read full story ›

Source: The Drum