By Sarah Vizard

The retailer is teasing a “Twitter Twinkle” app on its Facebook and Twitter pages. The tool will allow John Lewis to take over the Twitter accounts of those that sign-up, changing their cover picture and sending out a tweet to their followers on Thursday (6 November) evening.

On the sign-up page, John Lewis says: “Help us turn on the Christmas lights. We’ll light up your cover photo and share the Christmas cheer with a tweet from you to all your friends this Thursday night.”

The timing coincides with the event for the Oxford Street Christmas lights turn-on, which John Lewis is hosting Read full story ›

Source: Marketing Week