John Lewis plans to abuse its way into France – and I love it
By Andy Barr
Just when I thought I could not like John Lewis any more than I already do it goes and takes part in my favourite hobby, annoying the French. Our work-shy, sheep-burning neighbours have got their culottes in a knot over a few off-the-cuff and very tongue-in-cheek comments by John Lewis managing director, Andy Street.
From a public relations point of view, this should be easy for the comms office to bat off, and it looks like they already have. These were comments made in jest at an awards night where he was clearly having a bit of ‘banter’. Some media wag Read full story ›
Source: The Drum




