By Sarah Vizard

In its third annual Retail Report, John Lewis says these consumers are using its shops as much as a social destination as place to make transactions. They are just as likely to be grabbing a bite to eat or getting a treatment at a beauty counter as shopping, it explains.

“While shops still serve a ‘need it, buy it’ purpose, they are increasingly linked to leisure time. An element of pleasure, inspiration and surprise has returned to the art of shopping,” says the report.

Master shoppers have also learnt how to combine channels to get the optimum shopping experience. Some two-thirds of Read full story ›

Source: Marketing Week