By Sarah Vizard

The £7m campaign, created by Adam&Eve DDB, launches online today (6 November) ahead of its debut on TV this evening. John Lewis has already been teasing the ad on TV and social media with a 10-second spot featuring an image of the moon.

Set to the Oasis track Half The World Away, it tells the story of a young girl, Lily, who uses the family telescope to find a man living on his own on the moon. Concerned that he will spend Christmas on his own she finds a way to send him the perfect gift.

This is the first time a Read full story ›

Source: Marketing Week