John Lewis sees online sales take off over Christmas as shop performance disappoints
By Thomas Hobbs
Over the six weeks to 2 January, online sales were up 21.4% – meaning ecommerce now represents 40% of the department store brand’s total sales.
Click and collect also saw a 5.8% increase in customer numbers as sales rose 16% compared to the previous year, with 35% of online John Lewis orders collected from a Waitrose store. This was mirrored by strong growth on smartphone and tablet orders, which were up 31% and remain John Lewis’ fastest growing channel.
The John Lewis Partnership also upped its performance over the Black Friday sales weekend, sending out 18% more parcels than a year earlier Read full story ›
Source: Marketing Week




