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John Lewis sees online sales take off over Christmas as shop performance disappoints

on Jan 6, 2016 | 0 comments

By Thomas Hobbs

Over the six weeks to 2 January, online sales were up 21.4% – meaning ecommerce now represents 40% of the department store brand’s total sales.

Click and collect also saw a 5.8% increase in customer numbers as sales rose 16% compared to the previous year, with 35% of online John Lewis orders collected from a Waitrose store. This was mirrored by strong growth on smartphone and tablet orders, which were up 31% and remain John Lewis’ fastest growing channel.

The John Lewis Partnership also upped its performance over the Black Friday sales weekend, sending out 18% more parcels than a year earlier Read full story ›

Source: Marketing Week