John Lewis to seek ‘romance’ in beacon technology before committing
John Lewis wants to see evidence that beacon technology can be used to prompt emotive, “romantic” responses for customers before it will committ to rolling it out to stores, as its high-street rival House of Fraser has done.
John Vary, innovation manager at the retailer, said that innovation isn’t just about “playing with a shiny bit of technology” and spending a certain sum of money to be able to say you’re an innovative company.
House of Fraser, Hawes & Curtis, and Bentalls announced yesterday that they had installed beacon-enabled mannequins in their store windows – a first for the retail Read full story ›
Source: The Drum
