Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

John McNeil on what it takes to be a great creative

on Aug 9, 2016 | 0 comments

By Doug Zanger

We all observe the world. But do we do so in a way that leads to creating something meaningful? To John McNeil, president and CCO of John McNeil Studio in Berkely, California, that’s merely one part of the formula and a simplification. The funny, interesting, compelling, interesting and stupid are astute characteristics of understanding the world.

Observation can take many forms, but being able to attach it to actually making something is a different story. One cannot just look around and be successful in creative endeavors – getting hands dirty and digging in to creating something tangible is what completes Read full story ›

Source: The Drum