John Smith's to name stars after talented ale fans in 'out of this world' digital competition
John Smith’s is looking to secure itself as an ‘out of this world’ ale brand by offering fans a chance to have a star named after them in a pint-shaped constellation it secured from the International Star Registry.
With the ‘Only Ordinary By Name’ campaign, ale fans will be encouraged to upload short videos of their hidden talents. Those shortlisted will win a star John Smith’s constellation.
A digital activation will display each video alongside the winners’ respective stars to further champion the talented individuals contributing to the constellation.
Ifeoma Dozie, a brand director at Heineken UK, said: ““This is a Read full story ›
Source: The Drum
