By Jessica Goodfellow

WPP-owned Xaxis has named GroupM’s John Wittesaele as president of its EMEA business to lead the ad tech platform’s strategy and operations in the region, following Nicolas Bidon’s promotion to global president.

Wittesaele will be responsible for leading Xaxis across the company’s 25 markets in the region, including helping to drive growth for Xaxis specialist companies Triad Retail Media, Light Reaction, Bannerconnect and Plista.

His role will have the same functionality of Bidon’s before he was promoted to global president, but with a different title.

Most recently we was managing director for EMEA at GroupM Connect, the Read full story ›

Source: The Drum