Johnson and Johnson’s strategy for China is to subvert traditional family stereotypes
Johnson and Johnson (J&J) is finding success for its healthcare brands in China by having a point of view on evolving societal changes.
Speaking at Spikes Asia today (21 September), Lakish Hatalkar, vice president of GFO OTC Asia Pacific at Johnson and Johnson, said China presented problems but these were really opportunities for a brand.
“The challenges are there but we have an opportunity to engage and touch people’s lives and, in this case, quite literally,” he said.
The campaign he used to support this point was for pregnancy vitamin brand Elevit, which recently launched to highlight the loneliness that women feel in Read full story ›
Source: The Drum
