By Natalie Mortimer

Johnson & Johnson has just made stocking up on mouth wash and babywipes a whole lot easier after following Reckitt Benckiser and Kimberly-Clark in signing up to Amazon Dash.

The company’s brands Listerine, Johnson’s, Neutrogena, Regaine, Nicorette and Aveeno are now all available via Amazon’s new instant buy button.

Dubbed as a ‘one-press’ way to order supplies of everyday items, the branded plastic buttons can be ordered online for £4.99 and placed next to a fridge, toilet, cooker etc. When a product runs out, the user simply taps the wi-fi enabled button and it can be re-ordered though Amazon. Read full story ›

Source: The Drum