Johnston Press launches native advertising service which it says can circumvent ad blocking
Johnston Press has launched a native advertising service designed to connect brands and local enterprises with consumers through content marketing campaigns while attempting to circumventing ad blocking software.
Voice Local brings together the commercial editors and product managers at Johnston press to create branded content, which the publisher says is tailored to consumers’ targets.
The roll out of service follows a successful three-month pilot programme which delivered 59 content marketing campaigns for large and small brands such as Waitrose Glasgow Osteopaths.
The pilot saw some content deliver 8 times the click rate of traditional advertising. Another aspect of the service which may help Read full story ›
Source: The Drum
