Johnston Press, Local World and Newsquest launch digital ad platform 1XL to allow easy access to local ad space
Johnston Press, Local World and Newsquest have collaborated to launch 1XL, a digital advertising platform which looks to provide brands with access to a broad portfolio of local media advertising opportunities via a single sales point.
Having launched on 19 November, the platform is run through a dedicated media sales team at national sales house Mediaforce Group.
Scott Gill, group commercial director at Mediaforce Group, said: “We are delighted to be involved in bringing to market a panacea solution covering every inch of the UK and Northern Ireland through the superlative advertising environment offered by local online media. 1XL simplifies a highly Read full story ›
Source: The Drum
