Johnston Press unveils i news website as it adopts 'less is more' ad ethos
Johnston Press has launched a dedicated i website to complement the i newspaper following the official deal completion of the title’s acquisition on Sunday.
The publisher, which bought the paper for £24m from its existing owner Evgeny Lebedev back in February, says inews.co.uk will “act as an extension of the layout and culture of i as a print product; concise in nature and a quality round up of what readers need to know right now across Britain.”
The new site is adopting a ‘less is more’ advertising ethos, with the media owner saying it will partner with fewer brands to Read full story ›
Source: The Drum
