By Ayesha Salim

The Drum, in association with marketing technology company Mapp, will be hosting a breakfast event on how Data Management Platforms (DMPs) can transform marketing and advertising.

The event, to be held on 15 June, will explore how by centralising all of a company’s first and third-party data through one platform – brands can achieve the holy grail of ultimate and multi-channel customer engagement.

According to an AdExchanger article, 41% of 301 senior ad and marketing executives surveyed are already using a DMP while 39% intend to implement one within the next year. In a Read full story ›

Source: The Drum