By Gillian West

Schneider Electric has turned to BETC to help it show off its role and contribution to people’s everyday lives in a new B2C campaign.

Under the strapline ‘Life is On’ the campaign puts forward the idea that thanks to its products homes are now more vibrant and filled with the energy needed for people to live life to the fullest.

To help the brand stand out BETC has created an online film entitled ‘Racoon Dance Party’ where Schneider Electric’s slogan is brought to life in an unexpected way.

Schneider Electric has also worked with BETC Digital to revamp its website with a UX Read full story ›

Source: The Drum