By Tony Connelly

Coca-Cola has announced a multi-year sponsorship deal with golf star Jordan Spieth in what is reported to be one of its biggest ever athlete endorsement agreements.

Spieth will become the new face of Coca-Cola in a partnership that will see the 22 year-old American appear in its TV ads, on point-of-sale packaging and across its social channels.

No financial figures from the deal have been released, however ESPN has reported that Coca-Cola’s deal with the world number one ranked golfer matches the endorsement contracts it has with NBA basketball star LeBron James, actress Jennifer Aniston and pop star Taylor Swift.

Peggy Loos, vice-president Read full story ›

Source: The Drum