By the drum

Are you disappointed with your agency business performance? You may be setting your goals in the wrong way.

A common cause of an underperforming agency is that they end up setting the wrong types of goals in the wrong type of way.

I had a particularly sharp client recently suggest that lowering their goals, and therefore aspirations, could be a better way forward to avoid disappointment. Although you’d probably feel better about life if goals were easier to obtain, for an ambitious agency this isn’t an option. In fact, it’s often not the goal itself, but the way goals Read full story ›

Source: The Drum