By Benjamin Cher

In the wake of the massive WannaCry ransomware attack, one would think that cyber security salespeople were rubbing their hands in glee with the potential of customers banging their doors down.

Yet during such large-scale global incidents, do cyber security brands see value in jumping on the bandwagon with marketing messages around it? The answer appears to be a resounding no, despite their consumer brands counterparts doing it all the time.

“It’s not about jumping on the bandwagon, but about being a trusted advisor when customers and partners need you most. Major developments like WannaCry are part of Read full story ›

Source: The Drum