Just 12% of marketers come from a non-white background says IPA as BAME agency figures slump
The marketing industry may have taken strides to improve ethnic diversity in 2016, but the number of people from black, Asian and minority ethnic (BAME) backgrounds in advertising roles has slumped – showing there is still a long way to go.
According to the Institute Practitioners in Advertising’s (IPA) 2016 Diversity Study, just 12% of those working in the industry are from BAME backgrounds, showing a slowdown in numbers on 2015 data.
This year for the report the IPA and Campaign magazine broadened out the reach and received responses from 131 agencies including 98 creative agencies. This compares Read full story ›
Source: The Drum
