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Just Eat gives a mini fist pump as it takes new ad direction in £5m campaign

on Sep 18, 2014 | 0 comments

By Ishbel Macleod

Just Eat, the online takeaway delivery service, has launched its new ad direction with a mini first pump, as part of a £5m campaign by The Red Brick Road.

The TV ad, part of a campaign which also includes PR, marketing, social and digital, will be aired from Thursday 18 September, and features playful and mischievous scenarios.

From a woman who finds herself sitting next to a hot guy on a plane ride to a young boy finding the last sticker to complete his football album, each of the scenarios end with a fist pump.

Lucy Milne, UK marketing director at Just Eat, Read full story ›

Source: The Drum