Just Eat plots digital focus with hire of M/Six to £6m media brief
Just Eat has tapped M/Six to handle its £6m media account as part of wider plans to ramp up its digital efforts.
The online takeaway ordering platform has relied heavily on TV and offline media – including a three-year sponsorship of Derby County and sponsorship of ITV dating show Take Me Out. – to drive brand awareness. However, it is now looking to invest in a “bblder, braver” digital strategy to take it into its next phase of growth.
“m/SIX presented a truly impressive, forward-thinking pitch, demonstrating real acuity in digital and data-driven strategies,” said Lucy Milne, UK marketing director for Read full story ›
Source: The Drum
