Just Eat replaces Domino’s as X Factor app sponsor
Just Eat is to sponsor this year’s X Factor app, replacing Domino’s, which had put spend behind the TV show’s app for the past three years.
The sponsorship deal with the food delivery service includes second screen takeovers in the ‘fifth judge’ area, where viewers can play along with the show, watch exclusive contestant content and play games. As well as accessing that content, viewers will be able to access Just Eat rewards and order food while watching the X Factor.
Just Eat is also planning a social strategy for branded posts and Tweets, and will create a content hub on their Read full story ›
Source: The Drum
