Just Eat's multi-million pound revamped marketing delivers 57% uplift
Just Eat’s revamped marketing strategy, that saw the online takeaway service pour £26m into ads in the first half of 2015 alone, is proving a strong bet after orders rose 57 per cent year on year in the 12 months to December 31.
In the first half of the year Just Eat focussed on the ‘Mini Fist Pump’ strategy but in October introduced a new £6m campaign which features well-known song lyrics replaced by take-away foods. The quirky Red Brick Road-created ads seem to be paying off as Just Eat reported a 46 per cent rise Read full story ›
Source: The Drum
