Just Giving moves from ‘a till’ to a social platform as it looks to Spotify and Netflix for inspiration
Online donating platform Just Giving is preparing to shift from a donating platform to a “social platform for giving” as it readies the launch of a closed beta version of its site next month.
The move comes as Just Giving looks to take “the next step in its evolution” and capitalise on its donators and users’ social circles to raise awareness of the platform and to create a more personalised user experience.
Charlie Wells, chief marketing officer, Just Giving, said the company’s new investment in data insight and the changing habits of its users has pushed forward the decision to switch to Read full story ›
Source: The Drum
