By Rebecca Stewart

Designer Jonathan Anderson has announced that his London Collections catwalk event will be livestreamed on dating app Grindr.

Users of the app, which uses geolocation services to help gay, bisexual and bicurious men find potential partners, will receive a link and code to stream the video.

The move is a first for both the luxury label and the hook-up app, but speaking to the New York Times Anderson described the decision to collaborate as “a no-brainer”, calling Grindr an “incredibly modern platform”.

Grindr’s foray into this type of content is not likely to be its last. It currently claims to have one Read full story ›

Source: The Drum