By Gillian West

Author Jane Austen and agencies may not appear likely bedfellows but there is a lot agencies can draw from her example when it comes to cultivating client relationships, according to JWT European marketing director Carmen Bekker.

Speaking at The Drum’s Brief Encounters conference in London, Bekker described how the author has influenced her career, particularly when it comes to how she builds lasting relationships with clients.

“Jane Austen was not only a great author but also a great letter writer, her letters were personal and varied in tone depending on who she was speaking to. There’s a quote in Mansfield Read full story ›

Source: The Drum