By Gillian West

In the last few years the pitch process has changed dramatically for agencies with increased competition, mounting pressures from clients to work on a global scale and demands from procurement adding an extra layer to the pitch process.

Speaking to The Drum at the recent ‘Brief Encounters’ conference last week, Carmen Bekker, JWT European marketing director; Nick Bailey, Isobar CEO and executive creative director; and Hannah Matthews, managing partner at Karmarama revealed their thoughts about pitching and new business.

“From a pitching perspective the challenges facing the ad industry for clients is the huge choice of agencies and huge amounts of information Read full story ›

Source: The Drum