K Swiss overhauls brand identity and looks to heritage for new logo
American tennis brand K Swiss has overhauled its brand identity including the logo, typeface and colour theme to better reflect its heritage.
K Swiss’ newly appointed internal creative team has redesigned the brand shield logo; changing the direction of its stripes to point upwards.
The traditional red, white and blue, which reflects the American flag, has been given a facelift with the introduction of an official brand colour, Brunner Blue, named after K Swiss founders, brothers Art and Ernie Brunner.
The new colour will be introduced into all branding elements, including the K Swiss logo, packaging, retail displays and website.
“With the resurgence of Read full story ›
Source: The Drum
