Karmarama and Cannes Lions raise money for Cannes locals with rose wine sales
Creative agency Karmarama and the Cannes Lions festival are leveraging social good as they look to make an impact on the ground in Cannes by donating money from the sale of a limited edition wine.
Ten per cent of the proceeds from the Cannes Lions Rose,which will be sold along the beachfront during the festival, will be injected back into the local area.
Jon Wilkins, a co-founder of Karmarama along with a number of the agency’s wine drinkers, wanted to turn “indulgent behaviour into something that does good” – similar to a Scottish project called Brewgooder that crowdfunded a beer Read full story ›
Source: The Drum
