Karmarama banks on good karma at Cannes raising money for the local area with rose wine sales
Creative agency Karmarama is leveraging social good as it looks to make an impact on the ground in Cannes by donating money from the sale of a limited edition wine.
Ten per cent of the proceeds from the Cannes Lions Rose,which will be sold along the beachfront during the festival, will be injected back into the local area.
Jon Wilkins, a co-founder of Karmarama along with a number of the agency’s wine drinkers, wanted to turn “indulgent behaviour into something that does good” – similar to a Scottish project called Brewgooder that crowdfunded a beer with Brewdog earlier this year.
Source: The Drum
