By Minda Smiley

Keds has rolled out a global campaign called ‘Ladies First Since 1916′ featuring Taylor Swift that aims to further cement the shoe brand’s position as a go-to for young, urban women looking for both style and comfort.

Created by KBS+, the campaign is meant to appeal to the modern woman and piggybacks off of the many conversations happening in society right now around feminism and equality.

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Source: The Drum