By Staff Writer

“I find this very intimidating,” admits Sir Martin Sorrell, as arguably the most powerful person in advertising sits down to interview Kim Kardashian West, arguably the most famous celebrity brand in the world.

She is fresh from the stage at Cannes Lions where she has just spoken alongside Chris Duffey of Sudler & Hennessey and Glu Mobile’s Niccolo De Masi about digital storytelling and her hugely successful video game, Kim Kardashian: Hollywood.

The WPP boss and the TV personality quickly strike up a rapport during a relaxed conversation on social sharing and playing the long game.

Sir Martin Sorrell: Tell me a little Read full story ›

Source: The Drum