Kellogg's appoints Alex Tait as European director of digital
Alex Tait has replaced Matt Pritchard as Kellogg’s director of digital following his departure last year.
The Drum broke the news of Pritchard’s move to the global head of digital marketing role for Swiss pharmaceutical company Novartis in September.
Tait brings digital experience from roles at American Express, the Post Office and Arcadia, and he will be responsible for all brands across Europe, including Corn Flakes, Frosties, CoCo Pops, Krave and Special K.
Martin King, director of media and marketing operations for Kellogg Europe, said: “We are delighted to have Alex join the team. He brings with him a wealth of excellent Read full story ›
Source: The Drum
