Kelly's of Cornwall celebrates Cornish dialect in Dawn French-fronted campaign
Ice-cream maker Kelly’s of Cornwall is once again returning to its roots, with its latest ads giving viewers a lesson in Cornish to help the brand build upon the success of its 2016 campaign.
Created by incumbent agency Isobel, the company is promoting its parlour range of take-home ice-cream with a series of four 20-second films teaching viewers colloquialisms from the the Cornish coast.
The ‘School of Cornish’ drive showcases some of the area’s most picturesque landscapes and is narrated by Dawn French — one of the county’s most famous residents.
Last year, the brand created the world’s first ad broadcast Read full story ›
Source: The Drum
