Kerry Foods names Zone to cook up push for health food challenger brand
Kerry Foods has tasked Zone to build creative and digital strategies for its health food brand Pure.
The agency was handed the six-figure brief following a three-way pitch to promote a new range of dairy and gluten free products. It will see Zone carve out a distinctive voice for the free-from range that consists of Pure Sunflower, Pure Soya and Pure Olive Oil spreads.
The products together are now worth a market value of £6.1m, making it the number one dairy free spread in the UK, claimed Kerry Foods. According to stats quoted by the business, the free-from market is forecasted to Read full story ›
Source: The Drum
