KFC first to use Snapchat's Sponsored Geofilters in UK stores
KFC UK has partnered with Snapchat on a series of Sponsored Geofilters, which will be available in 900 of the chain’s restaurants.
The ad marks the first time a brand has used the function in the UK, and the first UK-specific campaign on the messaging app outwith its Discover platform.
Geofilters are special overlays for images which can only be accessed in certain locations and the fast-food firm has plumped for a seasonal theme designed to “bring the joy of Christmas together with the joy of KFC”.
The drive allows Snapchatters to decorate their photo with taglines such as ‘It’s the most Read full story ›
Source: The Drum
