Khloe Kardashian Protein World ad faces backlash for 'body-shaming' young women
Protein World has sparked fresh controversy thanks to a poster on the London Underground featuring its new brand ambassador Khloe Kardashian, which has been accused of promoting a negative body image to young women.
The ad shows the Keeping Up With the Kardashians star in a leotard promoting a 30-day weightloss plan from the company. The tagline reads: ‘Can You Keep Up With A Kardashian?’
The billboards, which are currently in situ around the capital, have provoked a backlash online from campaigners and commuters complaining to both London mayor Sadiq Khan and Transport for London (TfL).
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Source: The Drum
