Kia partners with the Telegraph to ensure Euro 2016 sponsorship is a win
Havas Media UK has brokered a deal between Euro 2016 sponsor Kia and The Telegraph, designed to associate the car brand with football in the build-up to and throughout the tournament.
To kick off the campaign there will be four events across the country at Kia dealerships – in Bolton, London, Bridgend Wales and Burton. The events have been timed to correlate with key events in the run-up to the Euros such as the England warm-up matches and squad announcements.
The events will feature high profile figures in football including John Barnes, Stuart Pearce, Dean Saunders, Garry Monk and Neil Lennon with Read full story ›
Source: The Drum
