Kidney Research UK set to launch ‘most ambitious’ campaign to date
Kidney Research UK is set to launch a new campaign to raise awareness of the threat of kidney disease, which the charity is calling its ‘most ambitious’ to date.
Launching in mid-March the campaign, developed and implemented by Cherry Tiger, will aim to drive the public to request an information pack or take a ‘kidney health check’ online, in order to help identify the ‘missing million’ undiagnosed patients.
Activity will initially be tested in Anglia during March and April with a fully integrated campaign running across TV, online display, social media and outdoor.
A new interactive microsite has also been Read full story ›
Source: The Drum
