Kill your darlings: self-discipline in copywriting
Left to my own (deeply irresponsible) devices I would cheerfully fill each submission for this column with an almost belligerent degree of whimsy. Perhaps some kind of opening that aimlessly ponders whether it would be better to exchange my human hands for bear fists or the massive faces of some furious bees.
Truthfully, such is my casual regard for disciplined writing, I pretty much do this sort of nonsense for most of my Drum columns. All of them, in fact.
Which is why when I’m at the day job, nudging the alphabet around the page for marketing purposes, I find myself mumbling Read full story ›
Source: The Drum




