Kinetic invests in startups to 'shape the future' of out-of-home
Out of home is in the midst of a digital transformation, and WPP-owned out-of-home agency Kinetic is trying to stay ahead of the curve by investing in startups to help influence the future of data-driven OOH.
The agency has launched a startup incubator, KineticX, that will provide around six startups specialising in contextual marketing and digital screen technology access to its resources in exchange for exclusivity of those new technologies.
The agency will not commit money to the startups and will not ask for equity, instead it sees its relationship with the startups as partnerships. It hopes to help generate Read full story ›
Source: The Drum
