KitKat brand awareness at 5-year high following landmark Google tie-up
Nestle has revealed that consumer awareness for its KitKat brand is at a five-year high as a direct result of a tie-up with Google which saw it rebrand its wrappers and work with YouTuber Marcus Butler on a series of films.
The confectionary brand worked with YouTube earlier this year, encouraging consumers to take ‘a YouTube break’ through a complete redesign of 600,000 of its bars the UK – the first time it had ever rebranded its packaging at that scale. Meanwhile, a tie-up with YouTuber Marcus Butler – whose channel has over four million subscribers – saw Read full story ›
Source: The Drum
